Franchise Marketing Top Tips


If you’ve just started your accountancy franchise and want quick marketing top tips, you’ve come to the right place.

Your Local Competition

Whilst your franchisor might have a wealth of experience in promoting the brand and services, you have the location knowledge that is likely to help your firm hit the ground running. Leverage this knowledge and see what your competitors are up to.

  • Have they sponsored an event?
  • What advertising do they do?
  • Are they part of a business networking group?
  • What message are they pushing?

Communicating With Head Office

If you’re a Bracey’s Franchisee, you’ll have regular access to our specialist marketing and PR team and we encourage you to embrace that. The more you communicate with the marketing team, the more success and exposure you’ll receive.

  • Have you been networking?
  • Just signed an impressive client?
  • Got an amazing result for your client?
  • Hired a new member of staff?

Never Stop Marketing

Some of our franchisees have engaged new clients off the back of social events, sports participation and popping into the local coffee shop. So, never stop promoting yourself and your business.

  • Be aware of each sales opportunity
  • You are the face of your business and clients will buy into what you’re offering
  • Leverage existing key contacts

Encourage Reviews

You will have a Google My Business profile that is set up specifically for your firm. Encourage clients to leave you a review. This type of third-party endorsement/social proof will help to increase the volume of enquiries you receive and your chances of converting them.

  • Be aware of each sales opportunity
  • You are the face of your business and clients will buy into what you’re offering
  • Leverage existing key contacts

Be Consistent

As you’ll know, a significant investment has already been made into the franchise brand. All marketing campaigns, branding, advertising and promotions have been tested and optimised. When promoting your franchise, remember to remain consistent with the overall brand tone, message and style.

 


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